Fontainebleau Las VegasCampaigns & films
Grand Opening Producer: Lindsay Alexandra Carter. Specific contributions credited with each piece.
Agency
Target Marketing Digital
Grand-opening production across simultaneous arrivals, performances, and hospitality, followed by ongoing campaign work.
- 10K–90K
- Followers over one month
- 10.8M
- Combined views across three leading reels
- 110K+
- Engagements across those reels
- 400+
- Numbered shot references in the opening-day plans
Campaign results reported in the published Shorty Awards entry cover the grand opening and New Year’s Eve campaign. The three leading reels recorded 5.5M, 3.8M, and 1.5M views, with over 110K combined engagements. The 400+ figure refers to numbered references in opening-day shot plans, not completed or delivered shots.
View the 16th Annual Shorty Awards entryGrand Opening
Opening films, an event recap, and photography animated by Feed the Animals.
Production & Shot Planning
Lindsay Alexandra Carter — Producer, Shot Planning & Edit Direction. Cherish Conklin, Le Rêve Films — Editor.
Watch on InstagramCamera & Edit Direction
Lindsay Alexandra Carter — Camera & Edit Direction. Cherish Conklin, Le Rêve Films — Editor.
Watch on InstagramEdit Direction
Lindsay Alexandra Carter — Edit Direction. Cherish Conklin, Le Rêve Films — Editor.
Watch on InstagramEvent Recap
Lindsay Alexandra Carter — Grand Opening Production & Creative Oversight. Crystal Arnette — Editor.
Watch on InstagramPhotography in Motion
Lindsay Alexandra Carter — Grand Opening Production & Creative Oversight. Feed the Animals — Animation.
Watch on InstagramConcept & Script
Concepts and scripts developed for Fontainebleau’s internal production team.
Concept to Film
Lindsay Alexandra Carter — Concept, Script, Camera Direction & Remote Production Support. Fontainebleau Las Vegas internal team — Filming & Editing.
Watch on InstagramCantina Contramar Reveal
Lindsay Alexandra Carter — Concept & Script. Fontainebleau Las Vegas internal team — Execution.
Watch on InstagramSeasonal Campaigns
Winter Wonderland launch film and 3D snow-globe animation, made with Feed the Animals.
Winter Wonderland — Launch Film
Lindsay Alexandra Carter — Production & Post-Production Oversight. Feed the Animals — Animation & Editing.
Watch on InstagramWinter Wonderland — 3D Snow Globe
Lindsay Alexandra Carter — Production & Post-Production Oversight. Feed the Animals — 3D Animation.
Watch on InstagramAutomotive & Motorsport
F1 and Aston Martin collaborations, including a film with driver Amanda Sorenson.
F1 Spot
Lindsay Alexandra Carter — Concept, Script & Production; Post-Production Oversight. Feed the Animals — Editor.
Watch on InstagramF1 — Amanda Sorenson
Lindsay Alexandra Carter — Remote Production & Script. Crystal Arnette — Editor.
Watch on InstagramAston Martin × Fontainebleau
Lindsay Alexandra Carter — Producer. Feed the Animals — Editor.
Watch on InstagramFontainebleau Las Vegas’s grand opening unfolded across simultaneous arrivals, performances, and hospitality. I built camera-specific plans around both the event and the edits to follow, with more than 400 numbered shot references across photography and video.
My script-team experience on PBS’s Great Performances informed the preparation. Through Target Marketing Digital, I developed shot lists and written direction, coordinated crews, and carried films through creative review and final approvals. Capture, editing, and delivery ran alongside the opening.
The partnership continued through New Year’s Eve, seasonal campaigns, automotive collaborations, and 3D animation for the property’s pylons. My roles across those pieces include concepts, scripts, remote production, and post-production oversight, as credited below.
Film and photography collaborators are credited with each selection.
Approximately $536,000 total grand-opening production budget, with a 50-plus-person team spanning photography, cinematography, production, and edit. W3 Gold Award.
Grand Opening — Photography
12 photographsSelect a photograph to view it full size.
Photography: Calen Rose. Producer, shot planning, creative direction and selects: Lindsay Alexandra Carter, with additional on-set direction.
Las Vegas Lifestyle & Hospitality Shoot
15 photographsSelect a photograph to view it full size.
Photography: Leslie Rodriguez. Production and partial direction: Lindsay Alexandra Carter. This photography is from a separate shoot from the grand opening campaign.
Directing & producing inquiries
Discuss a project
